The Brief

Raffles, the world famous Singapore hotel, has been expanding their global portfolio over the past 20 years, and in 2020 they opened their latest development, in the popular tourist destination of Bali, Indonesia.

Bambu was tasked with a challenge to increase direct bookings for what is the most expensive resort on the island. Given the fact that international tourism on the island was at an all time low and the average room night at Raffles Bali is above $2,000 USD, we were facing a extremely difficult task.

The Strategy

After conducting an audit we identified that the website for Raffles Bali had several user journey and UI/UX problems, along with a lack of a proper SEO strategy that needed urgent fixing. We built a bespoke, mobile-optimisied landing page to drive all our traffic to, helping our audience discover the property and entice them with a limited time offer on villas.

The Results

Overall, we drove a huge uplift in traffic and engagement across the Raffles Bali website and social media platforms, establishing a strong audience for the property to capture bookings from and drive revenue growth.

Alongside much better than anticipated results with direct bookings, the campaigns generated a 630% increase in organic traffic, 573% increase in social followers, 835% increase in social engagements, and a 192% increase in traffic from Google, resulting in massive brand awareness for the new property and an indirect increase in bookings through OTA platforms.