What is Search Engine Optimization?

Search engine optimization is performed mainly for site improvement, which includes the development of content in both descriptive and technical terms to boost a website’s rank on Google. This practice helps a product or service appear on organic search results, generate leads and revenue, and broaden the target reach of what is being offered.   

Users frequently access the internet when they are trying to look for something in particular, and with just a click away; the web offers them lots of options to choose from. It seems to be impossible to compete with other sites, which most likely offer the same idea. This is where Search Engine Optimization does its job.  

Brands use SEO strategies to build up and strengthen the market reach of their product or service, and place their website at the top of search engine result pages.   

SEO is done to deliver the best search results to viewers.   

Types of Search Engine Optimization 

Seeing your domain name at the top of the list is one of the goals of every business that wishes to create a benchmark of quality in the industry. Let’s dive deep down and explore how these types of SEO will help you grow.   

On-page SEO

On-page SEO is used for content improvement, which helps a website place a high rank on Google and generate new traffic. This kind of optimization contributes and plays a big role in catching your target’s attention and will help you boost engagement.   

Providing what your readers need and want should be your top priority for doing on-page optimization. The real goal is to give your readers content that is interesting and helpful. This is also the first step when aiming to keep your audience’s interest on your website.   

There are two reasons you should do on-page optimizations. (1) It helps your website increase relevancy and user experience and (2) it allows search engine bots and Google algorithms to rank your website. 

Off-page SEO

Contrary to the role of on-page, off-page SEO requires more work and attention since external links are now part of the process.  

Expanding your range can be one of the most effective ways for your audience to know you exist. Instead of focusing and using only one website, why not market your content through an external link?  

This process most likely demands link building and outside connections that will help you define your rank and popularity to users. Establishing trustworthiness and relevancy with the use of external sites can be one of the biggest challenges with this optimization type.   

But this can also be one of the best ways to lead your intended audiences to your original website where you thoroughly explain what you are about and what you are up to. 

Technical SEO  

Coming up with insightful content is only part of the search engine optimization process. It is just the starting point. Knowing what is happening behind the scenes is the real challenge.   

On the technical side of optimization, there comes the improvement of site speed. When your website loads poorly and slowly, there is a high tendency that the audience will leave your site, which will later result in a poor ranking. Compared to sites that load fast, they will get the chance to rank high on the list.  As a developer, you need to ensure that every part of your website functions well, loads fast, and does not keep your audiences waiting.   

It is important to make sure that the data presented on the website is clear so that Google crawls will understand you better.   

Take note that when wanting to build up a strong website, you will also need a strong foundation to compete and survive. Technical optimization is data-based. The position of a domain on Google is determined by how algorithms and bots analyze the content through the language it uses, its appearance, and its accessibility on other devices including mobile phones.   

If these are not taken into action, there are no chances that you will place a rank on Google as Google wants to provide the end user with the best user experience while using their search engine.

Local SEO

Google will rank your business based on your location and present address. It is programmed on how the web will place and list your business. These often appear when an individual searches for a specific keyword followed by a “near me” to find you. Google will provide options that best suit what they are looking for.   

Before online markets bloomed, they conducted business through physical stores, which were later supported by digital marketing.   

With the use of local optimization, Google will help your audience know about your existence even without visiting your physical store. Positioning your business through a “Google My Business Profile” will help you boost your engagement despite the continuous competition in the market within your area.   

To secure a rank, consider these 3 local ranking factors; relevance, direction, and prominence. This might help you in making it to the first organic search result page. It means that more visibility leads to more customers. Always add the keywords your customers use to find you. 

YouTube SEO 

Search engine bots do not rank you based on your uploaded videos. They cannot watch content, that is why coming up with a structured short description will help you get a ranking.   

For the past few years, YouTube has become one of the most used social media platforms across the globe. Aside from its convenience, it offers information in a more engaging way of communication.   

Having a well-structured and powerful video description will be your first lead to achieving a high rank in YouTube search results. Consider the audiences that will view your uploaded content. If your viewers cannot understand what you are trying to deliver, so do the crawlers.  

Here are ten easy steps on how you can effectively put this into practice. (1) select a great keyword, (2) include accurate close captions, (3) add a transcript video to your description, (4) offer subtitles in multiple languages, (5) write a keyword-optimized title, description, and tags, (6) say your target keyword in your video, (7) use a compelling thumbnail, (8) add YouTube cards and end screens, (9) Focus on user management, and (10) track your analytics. 

Find out more about SEO! 

Search Engine Optimization is vital and is needed in today’s context due to endless updates made by Google. Performing optimization on a regular basis has become more prominent for businesses, especially for those who wish to rank in organic search results. There may be a long way to go for both businesses and advertisers, but this article might be of help, especially to those who are still at their starting point.   

Wanting to hear more about SEO? Coordinate with one of our Search Engine Optimization Specialists to fully understand how SEO works and how it is done. Our team is here to help you!