What is lead generation, why is it needed, and what is its relevance to ecommerce businesses? These are just three of the possible questions that you have in mind right now, but have you ever wondered what the core purpose of why you need to do lead generation is? If you are still floating in the air and don’t have any idea about it, then let’s go dive a little deeper and see how this process can help you and your business. 

First, what is Lead Generation? 

lead generation | Bambu digital marketing agency philippines


Lead generation is simply the process of identifying your potential customers and gaining their trust to generate sales in the near future. In short, it is your blueprint for success. Many businesses are still keen to perform the process of lead generation. This is one of the most effective strategies when you are aiming to turn an audience into a paying customer. But the real question here is, how tough can this be? How will these leads be converted into sales? First, make sure you keep them on the hook. Give them something interesting, whether it is a product or a service.

Attracting customers means increasing the total number of sales.  

Lead Generation with Google Ads

Since Google is one of the most visited sites by many users, its accessibility will be of service to businesses who wish to be recognized and turn people’s interests into sales. Google ads appear on various sites and not just on Google alone. This can be one of the best techniques that you can adopt to widen your reach. Using all the available resources will make the process smooth and will also allow you to make the work more efficient.   

But onto the real question…  

Why do you need to focus on lead generation?

It is very important for e-commerce businesses to focus on a lead generation because it has a lot to offer. Numerous benefits await you and your business as long as you do it right. This process will help you increase sales, attract the right customers that will consume your product or service, and establish trust and a relationship with your target, which is very essential, especially when you are still at your starting point or when you are in a competitive environment. It will also shorten the waiting time for you to generate profit, and lastly, it will help you continuously create or prolong brand awareness. 

Allowing your target audience to know that you exist and later turn them into your customers is the sole purpose of lead generation. Your customers are the lifeblood of your business. You cannot survive without them, and you cannot succeed without their showing interest in you and your business.   

If you have any more questions on how you can apply lead generation tactics to your business, leave us a message and one of our strategists will get back to you asap!